Albert Lea Seed

Products Trial Data

Job Title: Marketing Manager for Albert Lea Seed and our Viking Brand

Job Description:

Help us tell our stories! We are an established and growing seed company with a strong emphasis on supplying seed & solutions for regenerative and organic agriculture. We are developing and producing seed around the world for the specific needs of farm families needing non-gmo and organic seed. We work with farmers and researchers in many different locations. We need a marketing person that is excited about helping us tell these stories.

Our marketing manager will develop and coordinate strategic marketing campaigns for the various brands at Albert Lea Seed, a family-owned, Minnesota-based company supplying seed to farms for nearly 100 years. These campaigns may involve presentations, social media, print, direct-mail, radio, or television advertisements, and often a combination of these. Will brainstorm ideas which align with the company's vision and devise plans to execute these ideas. Manage the company’s website and work with employees and outside agencies who help bring marketing efforts to realization.

The marketing managers’ main duties will be done from an office, although some travel may be necessary. A remote office is a possibility within 100 miles of Albert Lea, MN, but occasional travel to the Albert Lea Seed office is required.

Compensation:
  • Competitive starting wage commensurate with education and experience plus annual bonus.
  • Full benefits package including: Health Insurance, 401(k) Profit Sharing Plan, Paid Holidays, Paid Time Off, Life Insurance, Café 125 (Flex) Plan
  • Flexible Scheduling.
  • Excellent work environment for a candidate with initiative. We have management and co-workers that welcome new ideas and creative solutions.
Education/Experience:

A bachelor’s degree in marketing (or a related field) or 3-5 years of experience in this field is a minimum requirement for this position.

Skills/Qualifications:
  • Good understanding and experience with website development and online marketing strategies. Experience with e-commerce a definite plus.
  • Strong research skills to understand evolving trends within the market and any leads which should be developed.
  • Motivation and mental ability to develop an in-depth knowledge of Albert Lea Seed's offerings to be able to incorporate relevant information in marketing campaigns.
  • Strong written and verbal communication skills are essential, including comfort with public speaking in order to make presentations for management and for business partners, such as dealers and advertising vendors.
  • Computer skills in order to be efficient and independent creating campaigns and presentations.
  • Technical and creative ability for graphic design.
  • A farming background is beneficial.

Additional Tasks:

  • Research, maintain and report on marketing data to aid management in determining marketing direction.
  • Expand or re-work existing e-commerce website and strategize the best product offerings and method of sale and shipment
  • Manage annual marketing and communications budget
  • Manage strategy and evaluation of traditional and digital media advertising and marketing communications
  • Leverage e-platforms and digital interactivity to deliver communications. Includes, but not limited to, Facebook, Twitter, LinkedIn, email, web site including e-commerce functions, and website analytics, etc.
  • Proficient in event management – assist and coordinate special events like field days and annual open house
  • Oversight and participation in field days, industry trade shows, and other customer activities
  • Work closely with management team and outside agency to integrate media plans and ensure activities complement marketing communications plans, strategies, and programs.
The Location:

Albert Lea is a small city in southern Minnesota. An excellent community for families, professionals, farming, and even retirement, we have excellent public schools, beautiful lakes with public access for boating and fishing, the Marion Ross Performing Arts Center, the city Aquatic Center, Myre Big Island State Park, golf courses, community gardens and a Farmers’ Market, two shopping malls, fine dining and coffee shops, and very friendly people. In recent years our city’s projects have included the Blazing Star Bike Trail, a new frisbee golf course and dog park, and a revitalization of the downtown business area.

Apply if you 
  • are ready to lead our marketing efforts;
  • are creative and hard-working and don’t need to be micro-managed;
  • are interested in the exciting world of modern agriculture and eager to learn about the seed industry;
  • enjoy team work and are comfortable communicating your ideas to management, sales people, vendors and designers;
  • are familiar with website development and social media.
Interested?

Apply by submitting your cover letter and resume to sophie@alseed.com.
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